Nadim Sadek · Mensch Publishing · Forbes Books
Shimmer,
Shimmer,
don't
Shake
How Publishing Can Embrace AI
The book that told publishing the truth about AI, before AI told everyone else.
How Publishing Can Embrace AI
The book that told publishing the truth about AI, before AI told everyone else.
What this book argues
In a world where AI and publishing collide, there is untapped potential to revolutionise how we discover, access, and share knowledge. Shimmer, don't Shake traces the evolution of both publishing and artificial intelligence from ancient times to today's digital landscape, and shows precisely where the two are beginning to transform each other.
Three interlocking failures have defined the industry for decades: authors who write brilliantly and remain invisible; readers who want to read voraciously and cannot find what they need; publishers who sit atop extraordinary catalogues and cannot unlock the value buried in them. These are not separate problems. They are the same problem, seen from three different vantage points. This book is about solving all three at once.
Drawing on a background spanning AI, psychology, and publishing, Nadim Sadek provides a comprehensive guide to what happens when Allied Intelligence is applied with genuine understanding of how readers think and feel:
This is not a theoretical book. It is a practical guide, grounded in real experience, for publishers, authors, and anyone who believes the industry is worth more than it currently extracts from itself.
Who it's for
Navigating AI adoption without losing what makes their lists distinctive.
Who sense their books deserve more reach than they're getting, and want to understand why.
Looking for rigorous, experience-grounded analysis of AI's role in creative industries.
And wants to see the industry thrive in the decade ahead.
What readers say
Nadim isn't merely commenting from the sidelines; he's actively involved… an invaluable resource for those in the publishing industry seeking guidance through the uncharted waters of AI.
Thomas Cox Managing Director, Arq Works
Strikes an appreciable balance between hype, hope, and fear… every page makes clear that an expert of this industry was at work here.
Martin Pichlmair CEO, Write with LAIKA · Associate Professor, ITU Copenhagen
A smart, insightful guide. The idea that AI can analyse a book's psychological profile to match it with the right reader is fascinating. The publishing industry is evolving, and this is the guidebook we need.
Sienna Whitmore Verified Purchase · Amazon US
Thought-provoking and well-written. It's a fresh take on an important topic that more people should be talking about.
Tony Collins Verified Purchase · Amazon US
Reading this was like taking a peek at the publishing industry's future. The case for AI-powered audience matching is compelling. Nadim Sadek offers a road map for improving publishing's intelligence, effectiveness, and reader focus.
LD Clarke Verified Purchase · Amazon US
From the first chapter, I was captivated. Nadim Sadek offers authors and publishers practical, doable tactics they may use immediately. Anyone interested in the direction the industry is heading should read this book.
Solange Roe Verified Purchase · Amazon US